OUTLINE OF A BUSINESS PLAN
6:08 AM
There are many who want to start a business and are not familiar or aware of what they need to do to put together a business plan that gives them perspective and also makes the business idea more marketable. So here is a draft of some of the contents of your next business plan. Pragmatic Associates can help you every step of the way
1. Executive summary
Highlights
a. Objectives
b. Mission
c. Keys to success
ii. External Factors
2. Organizational/Company Summary
a. Legal Entitiy/Company ownership
b. Company History
i. Company Start up Summary
ii. Past performance
c. Locations and facilities
3. Services
a. Service Description
b. Alternate providers/Competition
c. Sales literature/Printed collaterals
d. Fulfillment
e. Technology
f. Future Technology
4. Market Analysis Summary
a. Market Segmentation
i. Market Segmentation
ii. Market analysis
b. Target market segment strategy
i. Market needs
ii. Market trends
iii. Market Growth
5. Strategy and implementation summary
a. Strategy pyramid
b. Value Proposition
c. Competitive edge
d. Marketing strategy
i. Positioning statement
1. Funding by year
2. Funding forecast
ii. Pricing strategy
e. Milestones
6. Management summary
a. Personnel plan
i. personnel
7. Financial plan
a. Important assumptions
i. General assumptions
b. Projected Surplus or deficit
i. Surplus and deficit
c. Projected cash flow
i. Cash
ii. Cash flow
d. Projected balance sheet
i. Balance sheet
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